It is not really accurate to call it Sem Positioning, it is used to differentiate it from Seo Positioning or Organic Positioning. In Sem Positioning the results consist of creating campaigns in Google Ads. We always try to optimise them so that the cost is the lowest possible with the best results.
How to position your website?
Sem positioning is the paid positioning method. In this way you can immediately appear at the top of the search engines so that your potential customers can find you before your competitors when they search for products or services in your sector digitally.
Nowadays having a website and not appearing on the first page of google is like having a physical business and being in the least busy street in your city. Keywords, the starting point in your campaigns, knowing which keyword (Keyword) you are going to position yourself is vital to achieve successful results. These can be found thanks to a previous study as Semrush can give you or also the platform itself. Google Ads will give you clues as to which keywords to use, however it is best to do a preliminary study and select no more than 5/7 keywords for each campaign.
The most important platform for developing advertising actions within the Google search engine is Google Ads.
With this tool we manage to develop those advertising campaigns in the most used search engine in the world and thus achieve that your business is in the top positions.
Do you notice when they are ads and when they are not? Sure you do, ads are usually the 2 or 3 options that you see first in the search engine. These can be differentiated by a small text that says "ad".
The first step to get Google to rank you immediately in the top positions is to select those keywords and bid on them, so that when someone searches for "Search Engine Optimisation Agency", they will be able to find you in the top positions. Digital marketing in A Coruña"appear your company and not the competition
So, should I do sem or seo positioning?
There is really no clear and safe answer to this question. What we can tell you is that both actions are complementary and positive for each other, as a digital strategy.
Sem will give you positioning in the short term and seo in the medium/long term, so the ideal would be to reduce your sem investment as the seo of your company increases. website better positioned.
The Google ads dashboard will give you real time data of everything that is happening in your campaigns, the data that you can view can be cpc, ctr, conversion rate, cost of conversion and endless relevant data to make decisions and optimize the campaign as much as possible.
Sem positioning allows you to stop and start your campaigns whenever you want or directly when you need to attract customers. You also have full control over the investment you want to make on a daily basis. This cost is only paid when there is some kind of interaction with the advert, such as a click or viewing the video you are promoting.
Thanks to the Google Ads platform you can create segmented audiences in order to achieve a greater impact on the most sought-after customer. You can define the age, gender and you can even show the ad to a person with certain hobbies.
Español 
English (UK) 
