The world is evolving more and more every day, the ways in which things are done are changing and the internet is one of those responsible for this. Every day we spend more and more time connected to the internet. More and more people are using digital platforms to entertain themselves or buy any product. Have you ever wondered what digital marketing is, here we will try to give you a short introduction.
Marketing has had to evolve as the world has evolved, with the digital marketing and the inbound marketing product of all the studies carried out with the aim of generating a link with the public and positioning an organisation in the market.
You have a company, but you still don't know what digital marketing and its variants are. Then read on and learn with us everything you need to know about digital marketing.
What is digital marketing?
Before we start we need to know that the Digital marketing:
It is a set of techniques and strategies which aim to positioning of an organisation in the market. The promotion of products and services, as well as creating a link between the target audience and the organisation. In addition, it also provides a constant awareness of the needs of the target audience, allowing them to be satisfied before the competition.
Why does a company need to do digital marketing?
In the early days of a company, digital marketing is essential for the whole target audience to know its products, to have more visibility than the competition, and to know first-hand all the characteristics of the public and what their current and future needs are.
There is a saying that goes "what is not exhibited, is not sold". This means that if a company does not have a good presence on digital platforms or does not have a websiteIn other words, your sales do not increase and you could go bankrupt.
What are the digital marketing techniques a company should use?
The real question is not how a marketing plan can be created, but for whom the plan is intended and what the objective of the plan is. Any marketing plan marketing is composed of several strategiesThe most common tools and procedures to follow in order to have contact with the target audience and to make them aware of the existence of the company are: tools and procedures to follow in order to have contact with the target audience and to make them aware of the existence of the company. Some of the most commonly used tools and techniques are:
- Online advertising
- Email contact marketing
- Advertising exchanges with different companies
- SEM - See our SEM service
- SEO - SEO - SEO - SEO See our SEO service
- Marketing automation
- Affiliate or referral programme
- Content marketing
- Marketing of social media
Is inbound marketing the same as digital marketing?
This question is the most frequently asked by entrepreneurs when researching marketing, and the short answer is that these types of marketing are not the same, but similar. It is easy to confuse them because they both share several objectives, they are both carried out on different platforms, and they both share the same objectives. digital and have the floor "Marketing"The difference is in the types of techniques used and what their main objectives are.
In the Inbound Marketing non-intrusive techniques are used, i.e. they will only be displayed when the user who has reached the platform wants some kind of extra information. However, some techniques such as SEO, SEM and content marketing are also used to write valuable content, attracting customersThe company is committed to the company, and to meet their needs when they need it.
In the Digital Marketing does not focus on the techniques, but on the results that these can have in favour of the company. A virtue of digital marketing is that it can include many aspects of inbound marketing without having to be inbound marketing, and its main objective is to get the company noticed as much as possible on digital platforms.
How long does it take to get results from digital marketing?
Most companies when applying digital marketing strategies get noticeable results after 6 months, but it all depends on how many tools were applied, what the market niche is, how much capital was invested and how much follow-up has been given to the results obtained on a daily basis.
When we talk about digital marketing strategies with paid advertising or SEM, these results can be seen much earlier, but we should not leave aside SEO to build traffic (unpaid traffic) and digital marketing on social networks to have the greatest presence all over the internet.
Do I need a lot of money to have a marketing plan?
The amount of money needed will depend on how quickly you want to achieve significant growth results, and what tools are planned in the marketing plan.
The least expensive techniques are inbound, SEO techniques, social media and content marketing, offering good organic monthly traffic almost guaranteed. These tools consist of offering a convenient digital platform, creating excellent content for the audience, including them in the company, meeting their needs and keeping them informed with personalised quality information.
On the other hand, techniques such as SEM, paid online advertising and PPC (pay per click), are expensive in relation to the techniques mentioned above. However, they have the virtue that they can be adjusted to any type of budget and allow for almost immediate results.
The only recommendation we can make in conclusion is to never take action to online marketing if you are not sureBecause time is money and if you make a bad decision you can lose time and money at the same time. If you have doubts or do not know how to make a digital marketing plan, we recommend that you contact a specialist to clarify the objectives and tools you should use.
It would be impossible to define all types of marketing, depending on your company and sector you have to define an appropriate marketing strategy, from the Political marketing passing through the Inbound marketing so there is no exact formula for all cases.
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