Common SEO Myths: Demystifying SEO
We know that SEO is fundamental for positioning any website in search engines. However, there are many myths and misconceptions that can confuse newcomers to this competitive world. In this article, we will demystify some of the most common SEO myths and help you better understand how search engine optimisation works.
Duplicate content is detrimental to SEO
It is a common myth that duplicate content can penalise your website and affect your search engine rankings. In reality, search engines don't care about duplicate content per se, but about how you handle it. If you have duplicate content in your websiteYou can solve this by using canonical tags, 301 redirects or by adding additional value to duplicate content.
Internal links are not important
Another common myth is that only external links are relevant for improve SEO. However, internal links play a crucial role in the structure and navigation of your website. Internal links help search engines understand the hierarchy of your pages and also improve the user experience by making your site easier to navigate. Make sure you add relevant and consistent internal links in your content.
Keyword density is key to SEO
Many believe that the more they repeat a keyword in its content, the better it will rank in search engines. However, this strategy is no longer effective and can be seen as an attempt at manipulation. Instead, focus on creating relevant, quality content that is focused on the needs of your users. Use synonyms and keyword variants from natural formwithout forcing their repetitive appearance.
There are many other SEO myths that can lead to confusion and bad practices. It is important to keep up to date and follow the best practices recommended by SEO experts. Remember that SEO is a constantly evolving discipline and what works today may not work tomorrow. Do your own research, experiment and analyse the results to find the strategy that best suits your website.
Malaga is a city with great potential for online business. If you are looking for an expert agency in digital marketing in Malaga, we recommend you Aulatina y Costacx. They are agencies with extensive experience in SEO and can help you improve your SEO. positioning of your website.
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