Deploying the Best SEO Optimised Responsive Stores
I'll put you in a simple situation: you're browsing the internet looking for that unique item of clothing that will make you stand out. You stop your search at an online shop, ready to make your purchase. But there's a problem: the website takes forever to load, and when it finally does, the images are messed up, and the links don't work on your mobile.
What do you do? You would probably run away, losing your precious purchase and giving the shop a bad reputation. It's a nightmare for both parties.
Web Design and User Experience
This, my dear readers, is where web design and especially responsive shops come into play. A responsive web design adapts seamlessly to any device, be it a desktop computer, laptop, tablet or mobile phone.
For online shops, having a responsive website is not just an advantage, it has become a necessity. Providing a good user experience is a must, and that only happens when websites respond effectively to the device on which they are displayed. But what happens when we combine this necessity with SEO optimisation? Create the best SEO-optimised responsive shops!
What does SEO Optimisation mean?
Search engine optimisation, or SEO, is a set of tactics that aim to improve a website's visibility in organic search engine results. Simply put, it makes your business easy to find in places like Google, increasing traffic to your website.
Importance of SEO in E-Commerce
When it comes to e-commerce, SEO optimisation becomes even more important. Because not only do we want potential customers to find our shop, we also want them to have a satisfactory experience, which leads them to complete their purchase and, most importantly, to come back.
With an SEO-optimised responsive shop, you not only offer convenience and ease of use, you also guarantee that your shop will be visible in the SERPs (search engine results pages), which translates into more traffic and potential sales.
Some of the Best SEO Optimised Responsive Stores
So what are some examples of the best online shops that are both responsive and SEO-friendly? I can tell you that e-commerce giants like Amazon and Zalando have well understood the importance of combining both elements. Not only do their sites look stunning on any device, but they are packed with effective SEO practices that attract millions of users every day.
At Costa CX, as experts in web design, digital marketing and e-commerce, we understand the vital importance of fusing a responsive shop with solid SEO strategies in today's increasingly competitive digital landscape. Find out how we can help you build a resilient and future-proof online shop.