A selection of topics of interest related to the web world, marketing, design, social networks, etc...
Just because something looks good, does not mean it works well. With this in mind, there are several websites with excellent web design, with lots of images, buttons, usability, and other tools, but they don't really provide a pleasant user experience when browsing this website. Do you have a website with...
The world is evolving more and more every day, the ways in which things are done are changing and the internet is one of those responsible for this. Every day we spend more and more time connected to the internet. More and more people are using digital platforms to entertain themselves or buy any product. Have you ever wondered what marketing is?
Many say that marketing is only applied to companies to improve their sales, or to organisations to better promote themselves, but there are many ramifications to marketing, political marketing being one of them. Politics is a rather complex world, but the raison d'être of politics is the citizens and they have a lot to...
This is a concept that not many people are familiar with, but it is implicit in the daily lives of companies, employees and customers. Although online reputation is not the same as offline reputation, one can depend on the other - if the online reputation is bad, the offline reputation will be bad and vice versa.
Marketing has evolved over time, many claim that it has been around since the great Mesopotamia, but it was not until the early 20th century that the term was used. Several Marketing eras have passed and each one is correctly coupled to the environment and tools of its time. If you are one of...
Inbound marketing and SEO may seem to be the same thing, but the reality is that they are completely different. However, inbound marketing relies heavily on SEO when talking about a website. If you confuse this type of marketing with SEO, or simply don't know what SEO and inbound marketing mean,...
Web design is often confused with web development, but we must not forget that behind an excellent web design, there is a developer who makes it real and functional. Many organisations only know about content management systems (CMS) like WordPress, but they don't know where all the templates and plugins come from...
Many shops or companies want to venture into the world of websites to give greater visibility to their products, better customer service and offer more services; however not everyone knows the benefits offered by WordPress, its themes and plugins or features. If you have already bought a domain, rented a hosting, installed WordPress,...
Since the early days of the World Wide Web (www), creating a website was something that only systems engineers and computer literate people could do. Nowadays, however, it is possible to create a website with just a few clicks and basic programming skills, thanks to content management systems (CMS) such as WordPress.
Billions of people search at least once a day for a website, yet few know how the website was made, how it was developed and how it got to your electronic device. A few years ago, making a website was a mystery, but nowadays there are many people who design and promote them.
WordPress is a content management system (CMS) that simplifies the life of content creators when creating websites, due to its ease of use and compatibility with any plugin to give greater usability to the page. Many people and organisations underestimate this CMS for being open source, and for being one of the most...
In many occasions people think that web development and web design are the same but with different names, however they are totally opposite but each one needs the other for the successful creation of a quality website. If you still don't know their differences and which one is better, stay tuned....
Many entrepreneurs do not know the term Digital Marketing in depth, it is confused with old terms and do not apply any digital marketing plan to increase sales, or improve the visualisation of goods or services. If this is your case, don't worry, because today we will talk about how to make a digital marketing plan:
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