Having a website is a bit difficult, because you need to acquire a perfect domain for the project, hire the best hosting service, install a CMS or develop the programming code from scratch, design the logos, optimise the website, among other things, so if you have been wondering how to generate web traffic quickly, you are in the right article.
When all is said and done, the most common question is: How do I get people to my website? If you want some ideas, get comfortable, and get ready to learn how to generate web traffic fast:
Strategies to get web traffic
Or how to generate web traffic quickly and effortlessly
If you want to get visitors quickly, there are several options where you will have to pay to achieve this goal, and there are other free options that will only take a little more time. However, the strategies that we consider to be the best are:
- SEM (Search Engine Marketing)This technique consists of investing money in advertising campaigns, advertisements and temporary positioning for some keyword in the first results of a search engine (Google, Bing, Yahoo). However, this technique is always expensive because they usually charge per impression and per click.
- Advertising campaigns in social mediaSEM is similar to SEM, but this is about paying social media platforms (Facebook, Instagram, Youtube, etc) to promote your website to a specific audience, and allow you to generate direct traffic to your website.
- Email MarketingSending emails to content managers of other websites, target audiences or anyone else as advertising is the oldest technique there is. However, it is still an efficient technique, but it can take a long time to achieve the expected results.
- SEOare a set of strategies, techniques and procedures to be carried out outside and inside a website to get organic traffic, and position your website at the top of the SERPs of a search engine. The advantage of SEO is that the positioning is natural and the results will be constant. However, there are two types of SEO:
- White Hat SEOare all those positioning techniques that comply with the regulations of the search engine (google), do not break any rules, and are considered "correct".
- Black Hat SEOUnlike the previous one, this type of strategy does not comply with google's rules, but they are the ones that allow you to obtain results much more quickly and cheaply. If these strategies are applied incorrectly, your website may be penalised.
What is a PBN?
PBN stands for "Private Blog Network".in Spanish "Private Blog Network"and is a Black Hat SEO technique. An PBN are several highly ranked and authoritative websites that belong to one person, are linked to each other and are intended to positioning a website quickly through backlinks.
PBN is not to be confused with MBN (Money Blog Network). A MBN is a network of interlinked blogs that must have the same or similar subject matter, which aims to generate money and quickly position websites belonging to the MBN.
So PBN or MBN? The answer is PBN, because the specific objective of this technique is to position any website quickly. On the other hand, MBN only positions websites that will be part of this network.
The simplest way to have a PBN is with WordPress, but there are other PBN options. CMS The choice will depend on the type of website you want to make for your PBN.
Create your own PBN
We already know what a PBN is and how it is formed, but we have not yet discussed how to create one from scratch.
Because this type of techniques is Black Hat SEO, it is necessary to do every procedure correctly, and make the investments wisely; because having a PBN is an investment that can give an excellent return if managed correctly. With this in mind, the procedure to build a PBN is:
Acquire domains
Always the first step to have a website is to have a domain name. However, because they will be for a PBN, you should take the following into consideration:
- Do not buy all domains on the same day
- Avoid purchasing domains from the same provider.
- Use different TLD extensions, i.e. .com, .net, .shop, .org...
- Choose domains with keywords related to the theme of the website.
- If you are acquiring expired domains (domains that have been used by other people), you should ensure that:
- It must not be penalised, spammed, or break any google rules.
- Avoid having direct links from countries that are politically sensitive, or that could cause a problem in the future.
- The domain must have good authority and backlinks to be worth acquiring.
Acquiring a hosting service
After having all the domains purchased, it is necessary to hire the hosting companies that will help in the creation of this PBN. However, there are also additional considerations here that are very important:
- Remember that a PBN usually has up to 100 websites, and you should not hire the same company.
- You must request a different IP location for each domain
- Consider hiring different hosting companies for much more security.
- Try to ask the company for a quotation, considering that you will be purchasing a considerable amount of hosting.
- Google must never know that your domains are related. This is why they should all be geolocated in different places.
CMS installation and website creation
You already have the domains and the hosting service, now comes one of the most tedious parts, installing WordPress and installing the templates. As in the previous points, there are also more considerations to take into account when installing templates:
- Don't choose the same theme for all websites
- Don't use the same CMS for all websites, remember that there are more than WordPress.
- Make sure there is no plagiarism, or any duplicate pages between each website.
- Try to divide this process into different days.
- Don't use exactly the same plugins
Design the websites
After all this long process, it is necessary to design each websitefill it with content, and make it work as a normal website. If one website for one person is a big project, imagine 100 websites. What you need to know before proceeding with the design and content creation:
- If you don't know much about SEO, it is always advisable to hire an expert who can do that job when optimising the design of each page.
- Consider hiring different web designersbecause this will make each page independent and avoid duplicate content.
- Be careful about using techniques such as spinning text, as the content must be of quality and you may be penalised unnecessarily.
- Beware of the level of depth of each website.
Design linkbuilding plans
You are all set, and at this point you should have all the websites up and running and using SEO techniques to improve their web traffic. Now, we can talk about what we are really looking for, generating backlinks.
It is important to know that all backlinks between pages must be about similar topics, and that you cannot point more than 100 sites at the same time directly to the site you want to rank, because you may trigger a google red flag.
The secret of having a PBN, generating organic traffic, and not dying in the attempt, is to "make everything look natural". As long as everything looks normal and organic, there is no problem.