How to make a digital marketing plan?.

Many entrepreneurs do not know the term Digital Marketing in depth, it is confused with old terms and do not apply any digital marketing plan to increase sales, or improve the visualisation of goods or services. If this is your case, don't worry, because today we will talk about how to make a digital marketing plan:

What is Digital Marketing?

Traditional marketing is a set of tools and strategies that allow an organisation to generate greater value for the products offered, improve the organisation's image and increase sales. Additionally, it allows to know the needs of the target audience, the market behaviour, the current internal and external situation of the organisation.

Digital marketing is about bringing all these actions into the digital world, adding better tools to generate value, gather information and generate better visibility of products or services due to frequent contact with the public.

Steps to make a digital marketing plan

A digital marketing plan is a document that contains the objectives, strategies, information and tools to meet these objectives, which are intended to improve the organisation's position in the market or improve its sales. To make a digital marketing plan digital marketing the following steps should be considered: 

1. Conduct a diagnosis of the current situation of the organisation (also a SWOT).  
2. Establish the target audience, i.e. who the products and services are aimed at. 
3. Conduct market research
4. Establish what are the main objectives you want to achieve with the marketing plan
5. Establish what strategies, budgets and tools will be used to complete the objectives.
6. Implement the digital marketing plan, and monitor it regularly.

Because we are talking about digital marketing, we have to know what factors we have to consider in these steps. That is why we are going to go a bit deeper into the diagnosis of the current situation; and into the strategies, budgets and tools that will be used. These points talk about:

Carry out a diagnosis of the current situation

The diagnosis must include all the internal and external information of the organisation, which allows us to know the receptiveness of the target audience, what their needs are and to have a global vision of the organisation's situation. However, in the digital marketing we recommend to get the following information in this step: 

• Position and presence in the social media
• Position and presence of the website of the organisation. 
• What are the digital marketing strategies currently applied. 
• The reports on the results of these marketing strategies
• Feedback given by the target audience about the organisation. 

Strategies, budgets and tools

These three factors are highly interrelated, because the tools depend on the planned strategies, and these depend on the budget available to the organisation to cover the cost of the tools. The tools we can recommend are:

• Study of keywordsThe purpose of these studies is to study the state of your website, content and SEO (search engine optimisation). 
• Advertising campaigns in social media such as Facebook, Instagram, Twitter, LinkedIn, etc.
• SEM (search engine marketing) advertising campaigns, which increase the visibility of a website. 

If you don't know how to create a marketing plan, how to allocate your budget or which tools are the right ones, don't hesitate to contact a digital marketing expert. We know how much your time and money is worth, so we will make a marketing plan that fits your organisation's needs.