Online reputation.

This is a concept that not many people are familiar with, but it is implicit in the daily lives of companies, employees and customers. Although online reputation is not the same as offline reputation, one can depend on the other - if the online reputation is bad, the offline reputation will be bad and vice versa. 

If you didn't know about online reputation, we recommend you to stay and read this article about what it is, how to improve it and how it affects online reputation in a business, company, politician, people, etc. 

What is online reputation? 

Online reputation can be easily defined as all the elements, actions, events and references of a brand, company, organisation or person on the internet and its digital platforms. This type of reputation has a conglomerate of elements that make it up, but it can be separated into: 

• The image reflected by the organisationA company with a great corporate image will always have more visibility than a company that does not care about what it reflects. In short, it is the company's internal work to reflect the best of them as an organisation. 
• The image conveyed by the publicThis factor is the most important, because the public can cause a company to The feedback and the information they provide from their personal experience with the organisation's products and services will make or break the organisation's success. 

Why is online reputation important?

We can answer this with another question Would you buy an expensive product or service from a company that has poor public ratings, poor corporate image and low credibility? Chances are that your answer is no, because the customer bases his or her choice on the cost-benefit ratio and the reliability offered by the company.

It is not only important for companies, but also for politicians and their political marketing plan. When a political party or a representative seeks public approval and to generate more supporters for their movement, they seek to run political marketing campaigns. However, no campaign will yield results if people's opinion is negative and they have no credibility to support their plans or projects.

How to improve online reputation?

It may seem difficult to build an online reputation from scratch or to improve it if it is not so good, but these are really simple steps that should not be a problem for any company or anyone else. We can't say exactly how to improve your online reputation, but what we recommend you do to improve it: 

• Be honest with what you offerMany organisations advertise and promote a lot of things, but with small print in a contract. Misleading advertising should be avoided at all costs, and give exactly what is offered in the advertisements. 
• Maintain quick and close contact with the audience.Customer service is a vital part of an organisation, because it not only demonstrates the commitment it has to its customers, but also the support it offers for the products it sells. In this way, reliability and credibility are enhanced. 
• Offering consistent pricesWe know that there is a free market where everyone can set the prices you want, but many companies go out of business because customers are unhappy with excessively high prices. We recommend doing a cost structure, researching competitors' prices and trying to compete in the market at consistent and not excessive prices. 
• Ask customers for references and testimonialsThere is nothing more reliable and credible than references from real and satisfied customers. If an organisation has good references from the public, chances are that its sales will increase considerably and in turn, its online reputation will increase. 
• Accept criticism and ask why it is criticisedNever dismiss public criticism and complaints, as this could be an indicator that something is wrong. When someone makes a criticism or leaves a bad reference, the important thing is to improve the service and ask why they gave that rating. 

Now that you know what online reputation is, what it is, its importance and how to improve it, we recommend that you start now with plans to measure your online reputation and strategies to improve it. Don't forget that you can always contact an online reputation specialist. digital marketing who can help you.