Relationship between Inbound Marketing and SEO.

Inbound marketing and SEO may seem to be the same thing, but the reality is that they are completely different. However, inbound marketing relies heavily on SEO when talking about a website. If you confuse this type of marketing with SEO, or simply don't know what SEO and inbound marketing mean, sit back and learn with us: 

What is Inbound Marketing and SEO?

The inbound Marketing Inbound Marketing is a set of strategies, methodologies and tools that aim to attract the attention of the target audience, offer them personalised quality information, encourage them to purchase products or services, and create a bond of loyalty with customers to keep them close to the organisation. In other words, they seek to accompany the potential buyer from the beginning of the commercial operation to its end, and to maintain loyalty to the organisation.

SEO (Search Engine Optimisation) is based on a set of techniques to increase the visibility of a website in the search engine results. website in the results of a search engine, to reach the top of the search engine results (SERP) and all in an organic way (without paying). In a nutshell, it focuses on improving the position of an website in Google SERPs and increase the number of visitors. 

What is the relationship between Inbound Marketing and SEO?

If you look closely, the Inbound Marketing methodology can be separated into different phases, and the first phase of the methodology is called "attraction" which uses different tools to increase your visibility to your target audience and attract them to move on to the next phase. 

However, SEO is one of the tools that are mainly used for this phase of Inbound Marketing. However, as SEO is a tool that requires effort and dedication, this tool is often used for a very large and well-structured Inbound Marketing plan. 

An example: if a shop wishes to create a profile on a social networkThe techniques of advertising campaigns and analysis of statistics are much easier. On the other hand, if the shop decides to invest in a website, it is necessary to know the different types of SEO (On Page, Off PageOn Content) and how to apply these techniques to get more views. 

SEO is an important key to any Inbound Marketing strategy, this is why we always recommend having an SEO expert, in order to get advice, and know the current status of the website that is part of the marketing strategy. marketing strategy.