Upload products to Google Shopping.

Steps to create a Google Shopping Feed

Before you can upload products to this great tool, you need to register on the Google Merchant Center website, provide all the data requested by the platform and that's it. If you have successfully registered, we will move on to the creation of a Feed, which will serve as a source of information about the product and is what Google will display.

The procedure for a common Feed is:

1. Use a new excel file and create a whole row of headers that will describe the attribute of each column. The attributes are: Id, title, description, price, condition, link, availability and image_link.
2. Fill in the spreadsheet with the information of the items you wish to offer. There needs to be only one item per row, and if a product does not have one of the attributes, that box is left blank. Additionally, if an attribute accepts different values, you need to separate them by a comma (,).
3. You must save this excel file in .txt format, because Google merchant accepts only this type of format.
4. Send the feed

Create feeds automatically with WebAppick

Making different Feeds in a short time can be tiring, but this Woocommerce Plugin makes life much easier for any busy e-commerce manager. Woo Feed is a plugin that specializes in creating Feeds for many comparison sites in addition to Google Shopping, update the information of these products, and synchronize them via HTTP or FTP.

In addition to creating Feeds, it has several functionalities and smart filters that help you exclude products that do not generate revenue, products that are not in season, or special items that you do not want to place on Google Shopping. However, it also has a way of batching products in case you have thousands of different products, and allows you to assign a category that benefits each product in the feed.