What are Marketing Leads?.

What are Marketing Leads (and why are they important)?

New businesses start with a small customer base. It is easy to assume that the only way to grow is word of mouth and natural referrals, but this is not enough. To get your business off the ground, you need marketing leads to find new customers directly.

These are people who have indicated that they may be interested in your product or service via an online registration form on your website. websitea lead generation campaign or some other means.

The marketing leads are just that:

People who have given you permission to market to them in exchange for something like a free trial of your service or product.

Once you have these leads, you can follow up with them using tactics such as telemarketing lists, direct mail programmes or customised email lists.

Why are marketing contacts important?

Marketing contacts are the first step to gaining new business. customers for your business. So it's not enough to have a huge list of contacts, you have to have the right contacts for your business. Here are some ways to identify the right contacts:

- Priority:

• Which contacts are the most important for your business? Make sure you don't spread yourself too thin trying to market to everyone.

- Potential:

• What is the potential of each of your marketing contact methods?
• What is the expected return on investment (ROI)?
• Do you get what you need from the contacts you currently use?

- Ease of use:

• Is it easy to use each type of marketing contact?
• Do you need special training or software to use them?

What is a marketing contact?

A marketing contact is someone who has expressed interest in your product or service. This could be someone who has filled in a form in your websitesomeone who has clicked on an advertisement created by you or someone who has responded to a special offer.

Regardless of how you have been contacted, a potential marketing customer has shown some level of interest in what you have to offer.

- Potential incoming customers:

Leads that come to you on their own. For example, if you have an e-commerce site and a new customer finds you through an online search, that person is an inbound lead. You have not had to go out and look for that person, but they have found you. web design and above all optimised so that it is easy to fill in a form or click on a contact via WhatsApp at any time.

- Potential outbound customers:

The leads that come to you as a result of your efforts. For example, if you are in the gardening business and you send leaflets to everyone in your area, these people are outbound leads. You have actively gone out looking for these people, who have not come to you.

- Marketing contacts:

People who have decided to engage with you in some way, whether incoming or outgoing.

Types of marketing contacts

- Incoming contacts:

Leads that come to you on their own. For example, if you have an e-commerce site and a new customer finds you through an online search, that person is an inbound lead. You have not had to go out and look for that person, they have found you.

- Potential outbound customers:

The leads that come to you as a result of your efforts. For example, if you are in the gardening business and you send leaflets to everyone in your area, these people are outbound leads. You have actively gone out looking for these people, who have not come to you.

- Marketing contacts:

People who have decided to engage with you in some way, whether incoming or outgoing.

How to get quality marketing leads

To get quality marketing contacts, it is important to follow these three recommendations:

- Research:

Research your target audience and your industry to determine who your ideal customers are and how to reach them. Analyse your current marketing efforts and see what is working and what is not. Consider which marketing channels you would like to try. Then you can start developing strategies to attract the right customers to your business.

- Address customers:

Target the right people with your marketing. This will help you get the most out of your marketing efforts. You will also be less likely to waste your time and money if you target the wrong people.

- Personalise:

Personalise your message for each of your marketing channels to make it as relevant and useful as possible to your potential customers. You don't want to send a generic message to everyone. You want to speak directly to each person, and that requires some personalisation.

Conclusion

The contacts of marketing are the key to growth your business. Without potential customers, you can only sell to people who know you and are willing to buy right now.

However, with potential customers, you will be able to contact them, show them why they need what you sell and convert them into customers at a later stage.

The more potential customers you have, the more customers you can buy. The best way to generate leads is to combine several tactics marketing tools, such as social media, email marketing and online advertising.