What is Google Shopping?.

Digital competition in the marketplaces is getting bigger and bigger, as many want to start an e-commerce business and make better deals than others. In view of the need for shoppers to compare products on many websites, Google introduced the Google shopping platform.

Do you want to know more about this excellent tool and how to use it? We recommend you to continue reading this article and take what you can use.

You may also be interested in How to create an online shop?

How does Google Shopping work?

This tool collects all the products from registered online shops, compares the cheapest ones, and displays the best products that match the user's needs. If you have used sites like Amazon or eBay, it will not be a problem to handle this option, because it only shows an image, the price, name and allows filtering the results according to the user's indications.

Who can be on Google Shopping?

As with the big platforms such as Amazon and mercadolibre, anyone with an e-commerce and a Google account can submit the required application and information. In addition, there are various guides and support from google that can provide detailed information on how to upload products to google shopping.

Should you join this platform? If what you offer is in considerable demand and there is little supply, it's good for you. Similarly, if you have an e-commerce business that generates good profits, don't hold back on Google Shopping.

 Advantages and disadvantages of Google Shopping

It may seem like a good option at first glance, but in any tool of any platform there must be positive and negative aspects that motivate you to use it or not to use it. This is why we present the main advantages of using Google Shopping:

• Excellent traffic if you have good pricesMany users use the filter of ordering from lowest price to highest price. This means that if you have a competitive price, you will almost certainly have a good chance of getting good traffic.
• Excellent visibilityWhen the user uses transactional Keywords such as "Buy", the products of this tool are shown directly, and have a greater visual impact than the other paid ads...
• Link AdWords with Merchant CenterIn other words, you can manage an ad campaign for your items from Merchant Center.

The main disadvantages are:

• This tool does not contribute much to SEO, it only brings web traffic at best.
• It is a paid platform, i.e. you will be charged for every click on your product window.
• If you are lucky, they will be able to see you, because you will be competing with the biggest e-commerce companies in the world.