What is Inbound marketing?.

Marketing has evolved over time, many claim that it has been around since the great Mesopotamia, but it was not until the early 20th century that the term was used. Several Marketing eras have passed and each one is correctly coupled to the environment and tools of its time. If you are one of... 

If you are one of the people who have heard the term Inbound Marketing but don't know what it means, don't wait any longer and read on to learn more about this term:

What is Inbound marketing?

All types of marketing are a set of strategies and techniques to obtain or fulfil an objective. Therefore, the goal of inbound marketing is to attract buyers with non-intrusive advertising (voluntary advertising) and to assist the customer from the beginning to the end of their purchase or transaction. In other words, it is possible to attract the attention of customers in ways other than imposed advertising. 

What are the tools of inbound marketing?

This type of marketing plays with digital tools The main tools used by the current market to automate the process of attracting customers and considerably improve the visualisation of the product or service offered by an organisation. The main tools used by the inbound marketing to attract are: 

• Content marketingThe tool is based on creating attractive content for the target audience, which attracts enough attention so that the target audience can become customers. 
• SEOSEO (Search Engine Optimisation) techniques consist of several modifications and optimisation of a website at a global level, in order to improve the positioning in the results shown by Google. In short, to improve the quality of the web site so that the site website appears in the first results of the search engine (SERP). 
• SEMSEM (Search Engine Marketing) techniques consist of promoting the content of a website by placing it at the top of Google's SERPs, and thus increasing the visualisation and position of the website. 
• Management of social mediaSocial media advertising campaigns such as Facebook, instagram, youtube and twitter should be monitored in order to know the impact of the campaign and to draw a conclusion about the possible increase or loss of audience. 

Phases of inbound marketing?

Because this type of marketing accompanies the potential customer throughout the entire product acquisition process, it is important to clarify the phases in which inbound marketing operates and its methodology. The phases of its methodology are: 

• Attraction phaseIn this phase, all the above-mentioned tools are implemented to get the attention of the target audience. 
• Conversion phaseOnce inside the website, information is requested from the customer in order to offer products that may be of interest to them and provide a more personalised experience.
• Closing phaseWhen you have information about the potential customer, it is necessary to automate these records in order to always send information that can lead to the desired sales. 
• Loyalty phaseOnce you have become a customer, you need to create a bond with them, and keep them satisfied with information useful to their interests or needs.