In the world of SEO there are on-page strategies (work on your website) and off-page strategies (work outside your website), each with different techniques and all looking for the same thing, to improve positioning in Google results (SERPs) to select keywords.
In this case, linkbuilding is an off-page SEO technique that consists of creating a network of websites that have links (backlinks) that point directly to your website. Normally these links are placed within comments on forums or blogs, in articles, in news, and as some reference for collaboration, say they are mentions to your website, ideally it is mentions either by your work or your content or products, these links are the best, because it means that you are doing well, if you need links for your website to rise in authority and do not have time to work your content to be a content with added value, you will have to look for yourself that you link and at this point there are several ways to do.
What do I need to know before link building?
This technique is SEO is one of the decisive factors for the positioning of a websiteBut if it is not done correctly, you can lose time, money and even get your website penalised. Before we talk about ways to do link building, we will give you some tips on how to do excellent link building:
- Verify that the backlinks are not on sites that are penalised, not credible, or that violate Google's rules.
- How to know the external links? You can check with tools like Search Console, ahrefs, or Openlinkprofiler.
- Never focus on a single page of the websiteand always looks for balance in the references.
- Always or most of the time use anchor text.
- Avoid link spamming
How to start the link building process?
If you already know what link building is and everything you should know about this SEO strategy, we will explain below the most used techniques for successful link building.
Beware that some of these techniques are Black Hat SEO, and if you don't do them right, you could be penalised.
Using a PBN
A private blog network (PBN) is a large network of blogs that do not necessarily deal with the same topic, are linked to each other, have the purpose of selling backlinks and positioning web pages to be linked to there. Although this is one of the best techniques, it is black hat and you must use it correctly.
Never underestimate MBN
Money blogging networks are similar to PBNs in that they are a large network of networks that are linked together.
However, all MBN websites must be about the same niche, and this time your goal is to position a website, get enough traffic, and make it monetise with ads or with some service you offer.
HGuest Blogging
If buying backlinks is against google's rules, providing a post in a guest blogging is better. Where the most money is spent is on the content of a website. This is why many websites are willing to offer dofollow links, only on the condition that they provide valuable content to their sites.
Search for broken links
All webmasters hate broken links, if you have them fix them, but that would mean editing the content where the link is. Look for broken links on websites in your sector or similar subject matter, contact the webmaster to offer them your help in exchange for a link.
Link building platform
LEOlytics is the perfect tool to develop your linkbuilding strategy in digital media. It is aimed at agencies, freelance SEOs and end clients who have an SEO department and want to outsource their link building services. link building, branding campaigns or content creation at national or international level (Spain, Germany, France, Holland, United Kingdom, United States, Italy, Portugal, LATAM, Nordic countries, Romania, etc.).
It has an intelligent algorithm based on data mining that generates personalised proposals. Access is private, so to create an account it is necessary to arrange a call to learn about your needs and take a tour of the platform.
Prensarank is the cheapest SEO collaborative community, where you can buy articles in newspapers and blogs to promote your business from 6€, others are really expensive because it has a lot of authority.
Getfluence easily collaborate with the best media and specialised sites in your sector to publish your sponsored articles anywhere in the world.
Unancor Buying authority links in newspapers and thematic blogs will give you the visibility you deserve.