Why doesn't my website appear in google?.

If after finalising your website you can't find it in google, don't worry, because it can be solved. This is why we will talk about the reasons why a website does not appear in a search engine like google.

My website does not appear in google, there are many reasons to take into account.

Google doesn't know what your website is about

Every website must deal with a specific topic, this is why google has an automated system that takes the main keywords and shows the user all the websites related to his search depending on their quality.

However, where should keywords be placed? The most common places are:

• Contents, texts, headings (H1), subheadings (H2, H3, H4...)
• In the domain and in the SEO optimised URLs.
• In the main menu.
• Meta tags, slug, and ALT attributes on page images.
• Links with an Anchor Text
• In the Sitemap
• In the Header or footer of the web page

See also How to get quality external links?

If you are on Google, but not first

If you are new to the world of websites, you should know that there are hundreds of millions of results for a single website. keywordand appearing in the first 10 results of Google is a difficult thing to do. You can check if you appear in Google by entering your domain name exactly in the search engine (on the page that says Google).

Do you want to appear at the top? We recommend you to start planning your SEO strategies or run an advertising campaign with SEM.

Don't expect the first day to show up

Google is not an omniscient entity, that is to say, it does not know all the thousands of pages that join the internet every day, which is why it sometimes takes a long time to find it. The best thing to do is to create content throughout the month, edit it, improve your SEO, optimise it to 100%, wait for the crawler (robot) to take a good amount of information to the google server and assign a ranking.

Be careful with the content you post

Everything can be perfect in the websiteThe crawler will not index any website that has duplicate content, from SEO on page to SEO off page, but google will not index any website that has duplicate content. When the crawler takes the information to the server, the analysis of the quality of the web pages begins and all those websites with duplicate content can be located.

In short, be careful with the content you publish, try to make sure it complies with google's community rules, and that everything is original.

Often the keyword, also called string, is very concrete, specific and has a lot of competition, an example could be a website of one of our customers that is dedicated to deregistering a car with valuation included mevendestucoche.com, the subject matter is very specific, a priori it should be easy to position it, but there are many websites competing for this phrase and it is difficult for Google to make a decision to index the website in its list and to position it.

The website is penalised in the worst case scenario

Yes, as you are reading it. Google's search engine does not positions and indexes the web pages that violate the rules previously established by them, as well as websites that do not meet certain criteria that they consider important for a quality website. Some of the aspects for which you can be penalised are:

• Many broken links, i.e. links that do not work or redirect to a website that no longer exists.
• Exaggerated use of link indexers
• Having a lot of duplicate content
• Keyword spamming.
• Sudden optimisation.
• No H1
• Have a lot of spam advertising.
• Not being responsive

Don't worry, all this can be solved and you can prove to google that it is worth indexing your web pages in their results (SERPs).